Health insurance has always been one of the toughest challenges for small and medium-sized businesses. Traditional group health plans are expensive, restrictive, and often unsustainable. That’s why ICHRAs—Individual Coverage Health Reimbursement Arrangements—are rapidly growing in popularity across the U.S. They give employers a smarter, more flexible way to offer health benefits, while giving employees more choice and control.
At Benni, we specialize in helping both brokers and employers implement ICHRAs seamlessly. Our approach is simple: we do all the heavy lifting—designing, presenting, customizing, educating, and administering the program—while employers gain a modern, affordable benefit and brokers maximize their revenue with little extra work.
What Is An Ichra?
An Individual Coverage Health Reimbursement Arrangement (ICHRA) is an IRS-approved benefit model that allows employers to reimburse employees tax-free for their individual health insurance premiums and qualified medical expenses. Instead of being locked into a costly, one-size-fits-all group plan, employers simply set a monthly allowance, and employees use those funds to buy the ACA-compliant health plan that works best for them and their families.
Why ICHRAs are growing in popularity:
- They allow small businesses to offer competitive benefits for the first time.
- They give employers complete control over their budget.
- They empower employees with freedom of choice.
- They eliminate many of the risks and restrictions of traditional group plans.
Benni makes this transition simple by managing compliance, education, and administration through our free platform—so employers and brokers never have to worry about the details.
Why Small & Medium-Sized Employers Choose Ichra
For many small and mid-sized businesses, offering health insurance has always felt out of reach. ICHRAs change that. Employers can now deliver meaningful health benefits without breaking the bank or getting trapped in the group insurance cycle.
Key advantages for employers:
- Cost Control: Employers decide the exact monthly allowance, keeping budgets predictable.
- Flexibility: Contributions can vary by employee class (full-time, part-time, salaried, hourly, seasonal).
- Scalability: Works whether you have 5 employees or 500, adapting as you grow.
- Compliance: Meets ACA employer mandate requirements when structured correctly.
Recruitment & - Retention: Employees value the freedom of choice and the support of employer dollars.
Unlike traditional agencies that just sell a policy, Benni provides ongoing support, communication, and administration to ensure your ICHRA actually works for your team.
Why ICHRA Are A Game-Changer For Brokers
ICHRAs are one of the fastest-growing solutions in the benefits world, and brokers who embrace them gain a major advantage. They provide an opportunity to open new markets, retain cost-conscious clients, and deliver cutting-edge solutions that other agencies aren’t offering.
How brokers benefit from ICHRAs:
- Expand Your Market: Serve small businesses that previously couldn’t afford group coverage.
- Retain Clients: Keep employers who are struggling with rising premiums by offering an affordable alternative.
- Flexible Offerings: Tailor contributions and plan design to fit each client’s unique workforce.
- Increased Revenue: More clients = more commissions, with Benni doing the work behind the scenes.
How Benni Helps Brokers Win With ICHRAs
At Benni, we know brokers are the trusted advisor. That’s why our white-glove broker support modelis designed to make you look great while we handle the details.
Here’s how we help:
- We Present for You: Our team can join client meetings, deliver presentations, and explain ICHRAs in simple, compelling terms.
- We Customize Solutions: Every employer’s workforce is different. We design personalized ICHRA strategies that align with their goals.
- We Handle the Heavy Lifting: From setup to administration, compliance to employee education, we do it all—so brokers don’t have to.
- We Educate Employees: Through one-on-one meetings and group sessions, we make sure employees understand and value the benefit.
- You Get the Credit: Brokers maintain the relationship, get paid, and keep their clients happy while Benni does the behind-the-scenes work.
This white-glove approach means you never risk losing a client because you don’t have a solution. Instead, you gain a competitive edge by offering ICHRAs without adding to your workload.
Benefits To Employees
Employees are the ultimate winners with ICHRAs. Instead of being stuck with a one-size-fits-all group plan, they get to choose coverage that works for them and their families.
Here’s how we help:
- Freedom of Choice: Pick from ACA-compliant individual plans on or off the exchange.
- Portability: Keep their health plan even if they change jobs.
- Financial Security: Employer reimbursements help cover premiums and out-of-pocket costs.
- Transparency: Employees know exactly what they’re getting and how much it costs.
With Benni, employees don’t just get options—they get education, guidance, and ongoing support so they actually understand and use their benefits.
Why Benni Is Different
ICHRAs are powerful, but they can feel complex. That’s why most agencies avoid them. At Benni, we lean in—we’ve built the technology, expertise, and support to make ICHRA implementation seamless.
- Technology: Our free platform manages allowances, reimbursements, compliance, and reporting automatically.
- Human Support: We meet with employees one-on-one and in groups to answer questions and guide decision-making.
- Broker Partnership: We don’t compete with brokers—we empower them. Brokers get the credit, the commission, and the loyalty, while we handle the work.
- Future-Proofing: As ICHRAs grow in popularity, we keep employers and brokers ahead of the curve.
The Future Of Health Benefits
ICHRAs are quickly becoming the go-to solution for small and mid-sized employers who want affordable, flexible health benefits. They give employers cost control, employees choice, and brokers a way to win new business without added burden.
At Benni, we make ICHRAs easy, compliant, and employee-friendly. We provide the white-glove experience that brokers need and the technology and consulting that employers demand. With us, brokers grow their business, employers control their costs, and employees gain real healthcare freedom.
Schedule a consultation today to learn how ICHRAs can transform your benefits strategy.
Would you like me to also build that side-by-side comparison: “Group Health vs. ICHRA” as a visual/section? That would make the sales case even stronger for both brokers and small business owners.
Questions & Answers
Looking for answers? Explore our help section or contact us if you need more support.