Date
March 3, 2025
Client
DunRight Roofing
Category
Roofing
Employees
53
Overview
A commercial roofing company with 53 employees was struggling with high turnover and low morale. The physically demanding, high-risk nature of the work made employees feel vulnerable, yet the company had no real benefits structure in place. There was no technology platform for enrollment or communication, and employees lacked access to supplemental protections like accident, disability, critical illness, or life insurance. Without these safeguards, workers felt unsupported and were leaving for competitors who provided stronger packages.
Leadership knew they needed to make a change to retain talent but were equally concerned about the costs of building out a program. This is the type of situation where Benni’s mix of technology, supplemental coverage, and retention-focused strategy creates an affordable, high-value solution.
Process & Challenge
The roofing company’s challenges were clear: no technology, no supplemental benefits, and high turnover. Field workers felt disconnected and unprotected, while HR struggled under inefficient manual processes. The employer needed a solution that gave employees meaningful coverage without driving up expenses.
Benni’s first step would be to implement Gathr* by Colonial Life, a no-cost enrollment and administration platform once qualified. This instantly creates a digital hub where employees can view benefits, enroll in plans, and access resources directly from their phones—even from the jobsite. For HR, the platform eliminates paperwork, reduces errors, and simplifies compliance, saving time and resources.
Next, we would introduce supplemental benefits designed specifically for a labor-intensive, high-risk industry. Accident insurance, disability coverage, critical illness, and life insurance provide the financial protection roofing employees need to feel secure. For the first time, workers would know that if something unexpected happened on or off the job, they and their families would have support. This shift in perceived value often translates into stronger loyalty and morale.
We would also structure the program to be affordable and sustainable. By focusing on voluntary supplemental benefits, the employer adds real value at minimal cost. At the same time, Gathr reduces administrative overhead, keeping the program efficient. The return comes in the form of lower turnover, reduced recruiting costs, and higher employee satisfaction.
Finally, to drive engagement, we would roll out a multi-stage enrollment process that includes both group education sessions and one-on-one counseling. This ensures that every employee not only understands their new options but feels supported in making confident decisions. The effect is immediate: participation rises, morale improves, and employees begin to view the company as a place that truly invests in its people.
Summary
By blending technology, supplemental benefits, and retention-focused strategies, Benni’s approach would transform this roofing company’s outdated setup into a modern, employee-centered program. The Gathr platform provides a streamlined, mobile-friendly solution at no cost to the employer. Supplemental benefits offer real protections that employees value, and the overall program is structured to deliver high impact at a sustainable cost.
For a modest investment, the company achieves a significant return: lower turnover, stronger morale, and a benefits package that rivals those of larger competitors. What began as a business with no benefits and constant churn becomes a company where employees feel valued, protected, and engaged.
With Benni’s white-glove approach, employers don’t have to worry about managing complexity we handle the consulting, technology, and employee education while they focus on running their business.
Are you seeing similar challenges high turnover, low morale, or a lack of benefits infrastructure? If so, Benni can help you build a program that keeps employees protected and loyal.